Dhoni brand has done the trick and now it''s up to the film, content, review and word of mouth to take it further
Friday, 30th September 01:00 PM IST
DHONI Had Huge Day One
Probably one of the best directors of our times Neeraj Pandey directs biopic on the life of most iconic figure of Indian cricket, M S Dhoni. Film has Sushant Singh Rajput in dream title role and as predicted by us, film has opened to huge numbers despite no big cast or hit music.
Film is released in 4000 plus screens with 1000 screens in overseas. Film opened to 50% numbers on day one morning which was superb. Film was strong in single screens as well as in urban plexes. Dhoni brand has worked big way for the film and has given it huge opening. Except north, film was a phenomenon all over.
Flm colleced 21.30 cr nett on opening day which is 2nd best of this year, 5th highest non holiday opening ever and 15th best opening day ever. Dhoni brand has done the trick and now it''s up to the film, content, review and word of mouth to take it further. Even a similar day 2 or 5-10% drop will take it towards 60 cr nett plus weekend which will be huge. Loops like a mammoth hit!