box office capsule
CONTENT IS QUEEN
Sunday , 18th September 07:00 AM IST
Bollywood is going through a probably worst phase at box office in the last decade. There are rumors and articles being written everyday about studios shutting down and how the future will hold up for the show business. But in the middle of so many shallow films like 'Baar Baar Dekho' and 'Mohenjodaro', there comes a film like 'Pink' which receives applause in cinemas from aam junta. It is indeed a ray of hope.
It's important because it has one superstar who is not star anymore, who is no more in news because of who he is dating or what he is wearing or how much he is charging or whom he is abusing on social media. It has an actress who did small yet significant role in 'Baby', probably the best thriller in recent times and she is brave enough to take such a role which is important despite being not that easy.
'Pink' is receiving praises from all quarters except from trade sites. Such portals label these films as films targeted only at few cities and of miniscule business. But this is a very important film due to various reasons. First, it's dare to bare mindset of majority of males towards young independent girls in this country. Second, there are males clapping for all pro women dialogues of this film in the auditorium.
Third, it transcends generation because the biggest superstar of Bollywood mouths some uncomfortable yet honest dialogues on big screen. What makes it even more interesting is that the film has been produced by an ex -TV show producer, a medium that's infamous for backing regressive content.
The film should achieve the same box office success as of 'Piku' or 'Tanu Weds Manu' or 'Queen' since it hits the bull's eye in terms of messageand the way cinema lovers are embracing such content with all the possible love. It is the journalistic duty of box office portals and trade pundits to look beyond numbers because they will anyway be forced to change the tone after this film achieves box office success. Indeed 'Content is the new QUEEN' (please do not label these as women centric film anymore).
Thursday, October 13, 2016 3:22 AM
Sunday, November 20, 2016 10:49 PM
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