Akshay Kumar To Feature In All Promotional Material Of 2.0
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Monday, 28th November 2016, 03:00 PM IST Unlike other Rajinikanth starrer movies, ‘2.0’ will have a completely different marketing strategy. Rajini’s co-star Akshay Kumar, who plays a grey character in the movie, will be featured in every poster, trailer, teaser and other promotional material of the movie. The makers have taken this decision to make the movie a success in North India. A source said, “The thing is that the producers of ‘Robot 2.0’ hope to sell the film to the Hindi belt on the basis of Akshay Kumar’s presence. For all his iconic status, Rajini’s films do not work in North India. Even ‘Robot’, in 2010, was not a big success in Hindi. With Akshay Kumar playing against Rajinikanth, the makers of ‘Robot 2.0’ hope to make a kill in both the Hindi and non-Hindi market.” Now you can enjoy ad-free experience by downloading India’sfirst Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | |||