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Friday, 7th March 10:00 PM IST Shahrukh Khan starrer 'Chennai Express' broke some long standing records last year and brought back King Khan among masses of country in a big way. That success was also due to Rohit Shetty factor who seldom gone wrong with his films in last 10 years. There is another director who gave two big hits with SRK in lead and she is Farah Khan. Now they are teaming up again after a fallout with this year's Diwali release 'Happy New Year'. First look poster of the film released in 1st week of January earlier this year wand as with most of the big films these days, that poster met with mixed response. It looked that makers were in hurry to claim sought after release date than anything else. But as we revealed in our Exclusive write ups earlier, film has real deadly combo of entertainment, thrill and glamor which can never go wrong at box office. But there was one interesting fact about poster which not many people outside trade paid attention. There was no studio logo which meant that film was still to be grabbed by some studio. These days kind of price studios pay for a film decides level of anticipation around the film. Today we bring that backstage story out in open surrounding the release and price of the film plus some facts about film's plot. Film was rumored to be bought by none other than UTV which also bought last SRK starrer 'Chennai Express' which turned out to be biggest blockbuster. But here is the catch! Eros (who had famous fallout post 'Ra.One' which got worse with JTHJ and 'Son Of Sardaar' clash) came in the picture and shown interest with some real mind boggling number. Now film is about to be completed and already Shahrukh with his close team planning marketing tactics because SRK will be busy with 'Fan' and 'Raees' shoot post May and September respectively. The price which kind of put off U TV was in range of 180-190 cr for worldwide theatrical rights. Interestingly the release date and awesome script are the factors which make even these figures modest for corporates. Next promo or teaser of the film might be revealed by end of May and promos will be out by September. Not only this, film will continue Red Chillies tradition of novel and heavy duty marketing. Though we would had loved to reveal some facts about the film as we did with JTHJ and 'Chennai Express, this is a thriller as well along with being entertainer and we will be last one to spoil the fun. But yes that big dance number in which SRK wears orange jacket will be no less than 'Dard - E - Disco'. And yes keep an eye on Abhishek Bachchan because he will really surprise 'in more than one way' (We hope you will get the hint!). We will be back with next update in 40 days time till then stay tuned! |
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