It’s A 15-Day Uninterrupted Run For Salman, Kareena And Nawaz Starrer BAJRANGI BHAIJAAN
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Monday, 29th June 2015, 3:43 PM IST Kabir Khan’s ‘Bajrangi Bhaijaan’ starring Salman Khan, Kareena Kapoor Khan and Nawazuddin Siddiqui is all set to hit the screens on Eid this year. This will be Salman and Kareena’s second outing on Eid. In 2011, they worked together in ‘Bodyguard’, which had released on Eid. Not just with Kareena, but ‘Bajrangi Bhaijaan’ will also be a second outing for the superstar with Nawaz. Last year, Nawaz and Salman were seen as foes in ‘Kick’, which had also released on Eid. And now, in ‘BB’ they will be seen as friends. The movie is surely one of the biggest releases of the year and will enjoy a 15-day continuous run at the box-office without any interruption as no biggie is releasing for next 15 days after the Salman starrer hits the screens. Talking about working with Salman again, Nawaz said, “The shoot for this film was very different from Kick. When you are shooting outdoors you get more time to spend with the team. In the case of ‘Bajrangi Bhaijaan’, we have travelled across India. I got to know Salman bhai better than before. He is a wonderful person to work with and gave me my own space. It was a truly exciting journey, which will be seen in the film too.” Elaborating on the 15-day run of the film, a source close to the project said, "The film cannot be second best. Period. It has to be as big as it gets, both in terms of release as well as the revenue that it generates. Salman's Eid releases are special. Last year we saw the kind of havoc that ‘Kick’ created on its arrival. The film turned out to be the biggest Salman Khan film ever. Before that the record was held by ‘Ek Tha Tiger’ and that too was the biggest Eid arrival for Salman, before ‘Kick’ happened. The story was same for ‘Bodyguard’ (Eid 2011), ‘Dabangg’ (Eid 2010) and ‘Wanted’ (Eid 2009). How can you imagine anything lesser for ‘Bajrangi Bhaijaan’?" After ‘BB’ releases, for the next 15 days there will be no big commercial film hitting the screens and that has not come as a surprise to the industry people. An insider said, "Not that anyone is surprised though; it was bound to happen. When a film arrives on a record number of screens, and that too with a hefty price tag attached to it, the need of the hour is to allow an uninterrupted run and let it run its course. You need at least a couple of major weekends for a film to rake in moolah. Also, when there is set audience for a Salman starrer, why to spoil the party with a needless release thrown in between? That would only end up being counterproductive for the film in question, as well as exhibitors and distributors." Talking about the film, a famous filmmaker said, "What certainly works in favor of ‘Bajrangi Bhaijaan’ is its very title. It is not just the 'bhaijaan' factor that would pull in a staple Muslim crowd which anyways throngs each of Salman starrers every Eid. The presence of Bajrangi brings in a strong Hindu audience as well which would only make the festival of Eid further bright. The whole cross-religion element right at the title stage has been very well integrated into the narrative of the film. You couldn't have a better harmony generating title than this." Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |