BAJIRAO MASTANI V/S DILWALE: Screen Count Competition Kick-Starts
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Tuesday, 1st Dec 2015, 6:20 PM IST One of the biggest clashes in the history of cinema will take place on 18th Dec when Shahrukh Khan starrer ‘Dilwale’ and Sanjay Leela Bhansali’s magnum opus ‘Bajirao Mastani’ will hit the screens. The screen count competition has already started and currently ‘Dilwale’ has more screens. A source said, "Both are big-budget films and have distinct marketing strategies as they cater to different kind of audiences. However, as far as the screen count for both films is concerned, ‘Dilwale’, at the moment, has an upper hand." Both the distributors and exhibitors are working in a manner that it helps the box-office collection of both the films. An industry insider said, "'Dilwale' is the hottest choice among the distributors and the exhibitors. Due to its commercial value, the film has an upper hand if we talk of screen count. 'Dilwale' has around 2,500-3,000 screens across the country at the moment while 'Bajirao Mastani' has approximately 1,800-2,000 screens. 'Bajirao Mastani' is very strong in single screens while 'Dilwale' has captured all major multiplexes. The marketing and distribution of the Shahrukh Khan-starrer is very aggressive, but both films will surely get visibility." Distributor and exhibitor Akshaye Rathi said, "The screen count for both films is getting bigger and better. There still are a number of screens to be booked. The permutations and combinations are being worked out in every territory across the country. So while several figures are doing the industry rounds, I assure you that screen count wouldn't be in place even three days prior to the release of both films." "It’s an on-going process where everyone is trying for an optimal showcase. Right now. 'Dilwale' has an of an upper hand with over 2,500 screens while 'Bajirao Mastani' has just under 2,000 screens across the country," he added. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |