Karan Johar Says Promoting Films Is Like Begging More And Marketing Less
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Thursday, 11th Feb 2016, 4:15 PM IST Karan Johar was present yesterday at the trailer launch of his production venture ‘Kapoor & Sons’. While talking about the promotions of films nowadays, the filmmaker said its begging more and marketing less. He said, "We are not supposed to promote the film for two months as I feel it is not required. Today we are trying to reach everywhere. It feels as if we are begging more and marketing less. I feel in five weeks also we will get support from media.There is a five-six week window that is where you (filmmakers) can maximise your expense and create maximum impact." "I feel there is no need to promote the film only. Earlier when I directed films in late 90s like 'Kuch Kuch Hota Hai', 'Kabhi Khushi Kabhie Gham', there was no such thing called promotions, it was just trailer and music launch," he added. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |