2.0 Promotions To Go A Notch Higher With This Unique Way!
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Monday, 26th June 2017, 06:00 PM IST Lyca Productions, the makers of science-fiction action drama ‘2.O’, are taking the promotional campaign to a new height. They are setting new trend of promotions with Rajinikanth-Akshay Kumar starrer film. For the promotions, a hot-air balloon adorned with life-sized images of Rajinikanth and Akshay Kumar will travel around the world. "We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles," Raju Mahalingam, creative head, Lyca Productions said. The balloon will fly to several cities and countries like London, Dubai and Australia among others as part of the promotional drive. "We also plan to take it to various Indian cities. Well-known stars will participate in this drive," he said. Directed by Shankar, ‘2.O’ is the sequel to 2010 Tamil blockbuster ‘Enthiran’ a.k.a Robot. The film introduces Akshay as the antagonist while actress Amy Jackson will seen playing the leading actress. The film is slated to release on January 25th, 2018. Now you can enjoy ad-free experience by downloading India’s first BoxOffice mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |