JAB HARRY MET SEJAL Comes Up With The Tongue Twister Challenge Through Twitter Conversational Ads
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Wednesday, 19th July 2017, 12:00 PM IST ‘Jab Harry Met Sejal’ team is again making headlines with one more unique promotional strategy. Over a series of innovations, the makers have introduced to the digital audience, the characters of Harry & Sejal. These innovations include FB chat bot, customised posters, travel map & postcards and camera effects on Facebook. The latest to join this interesting list is the Twitter Conversational Ads. With this, ‘Jab Harry Met Sejal’ becomes the first Indian film to use Conversational Ads feature on Twitter. Shah Rukh Khan and Anushka Sharma, who play the characters of ‘Harry’ & ‘Sejal’ respectively, have taken up the tongue twister challenge and they encourage the audiences to do the same. SRK, who plays a Punjabi character Harry in the film, aces a Punjabi tongue twister like a pro. Anushka Sharma, playing a Gujarati character Sejal, pulled off a Gujarati tongue twister quickly and effortlessly. It's quite exciting for fans to watch them candidly attempt this fun challenge. The contest appears on Twitter with a teaser video, following which there are two options for users to choose: #HarrysChallenge #SejalsChallenge Fans have to tweet with the challenge hashtag they want to see first by selecting these. The video will then pop up as per their selection. The fans can then try these tongue twister challenges themselves on Red Chillies’ Official Twitter handle. Produced by Red Chillies Entertainment, ‘Jab Harry Met Sejal’ is slated to release on the 4th August, 2017. Now you can enjoy ad-free experience by downloading India’sfirst Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |