Siddharth Goes The Aamir Khan Way To Promote THE HOUSE NEXT DOOR
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Having worked together in Rakeysh Omprakash Mehra’s ‘Rang De Basanti’ (2006), Siddharth is quite fond of superstar Aamir Khan’s acting prowess and his unique and interesting ways to promote his films. Siddharth, who is eagerly awaiting the release of his forthcoming horror film, ‘The House Next Door’, has been a huge admirer of Aamir Khan, also referred to as B-town’s perfectionist. Not many are aware about the superstar’s trick to gauge audiences’ reaction before he goes ahead with his respective film that he’s working on. While Aamir mostly follow the audience testing trick before his film’s release, Siddharth also decided to do the same for his horror film, ‘The House Next Door’! Interestingly, the audience testing had the desired result. In fact, during the screening, the scary scenes made the audience jerk back in their seats. Siddharth was informed by the venue that the seats needed to be realigned the next day. Siddharth says, "Audience testing is a fantastic process and I saw it for the first time in my films in Rang de Basanti. When we set out to make the best horror film this country has ever seen, we knew we would take advantage of testing. The results were fantastic and it helped us fine tune the film. We're going in with more confidence and yes, the seats in theaters screening our film will need some help the next day. This is a really scary film. It will make you jump." Now you can enjoy ad-free experience bydownloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | ||||
