Sidharth Malhotra Turns Intense For ITTEFAQ
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Friday, 3rd November 2017, 03:00 PM IST Sidharth Malhotra has turned intense for debut director Abhay Chopra's ‘Ittefaq’, which is an adaptation of Yash Chopra's 1969 film of the same name. Sidharth plays the intense role of an author in the whodunit, which also stars Sonakshi Sinha and Akshaye Khanna. Interestingly, the makers have decided to pump in digital content while keeping the actors away from the media, to ensure that the air of suspense and mystery stays intact till the film's release. "The movie has been produced at a very reasonable cost, which has been recovered via the OTT platforms, music and satellite deals that our company enjoys with its partners. Its global release will be aggressive yet controlled to ensure that it reaches everyone without overloading cinemas," says Gaurav Verma, Chief Revenue Officer of Red Chilies Entertainment. "'Ittefaq’ will keep the audience glued to their seats. It has been modernised keeping today's sensibilities in mind, blending entertainment with a strong story," says Juno Chopra, the creative producer of the film. ‘Ittefaq’ is produced by Red Chillies Entertainment, BR Studios and Dharma Productions and released in cinemas today. Now you can enjoy ad-free experience by downloading India’sfirst Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | |||||
