Ghayal Once Again

Box Office Prediction For HIGHWAY

Film has 11 cr of COP and 8-10 cr of marketing. Film has Imtiaz Ali too as partner under his banner Window Seat so actual cost is around 25 cr. So film needs huge buzz in order to attain hit status at box office.

Wednesday, 19th February 12:00 PM IST

Box Office Prediction For HIGHWAY

''Highway'' is releasing day after tomorrow and this film is directed by none other than Imtiaz Ali, the best director in country as far as romantic genre is concerned. Though this film is not usual Imtiaz Ali film as far as settings of the film are concerned. Film is produced by Sajid Nadadwala and distributed by UTV.

Alia Bhatt has dream debut with ''Student Of The Year'' and now she is going in not so familiar territory. Randeep Hooda is in usual intense mode and A R Rahman adds lot to the film with his maestro touch. But film failed to create any sort of buzz and will need lot more than reviews to score at box office.

Film will have slow start at box office and exceptional word of mouth can take film to some sort of respectable zone. Film will look to cross 20 cr nett weekend but the moment 15-18 cr nett bracket looks more realistic.

Filmhas 11 cr of COP and 8-10 cr of marketing. Film has Imtiaz Ali too as partner under his banner Window Seat so actual cost is around 25 cr. So film needs huge buzz in order to attain hit status at box office.

Box Office Prediction:

Domestic Business
First Weekend	15 cr
First Week	22 cr
Lifetime Overseas Business	10 cr
Lifetime Domestic Business	28 cr

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