Thursday, 24th July 11:00 AM IST

As we reported few days back that marketing king Shahrukh Khan is planning an unprecedented tour titled 'Smash' worldwide for promoting 'Happy New Year'. Now first look of same tour is out and it seems that this tour is planned only for the film which is innovative strategy to promote the film.

In this first look, one can see full HNY cast looking awesome and this will ensure bumper reach to the audience in overseas market. Going by the reports, there will be 30 shows in tour and total profit will be in the region of 210 cr (7 cr each). These shows will start sometime in August and SRK will perform in USA after gap of 11 years.It seems that 'Smash' is the fitting title for this tour.

First teaser of the film is expected to arrive by 2nd week of August and film will hit screens in Diwali.