Thursday, 22nd October 10:55 PM IST
SHAANDAAR Had Average Day One
There is festival of Dussera and there is big festive release ''Shaandaar''. Film has new electric pair of Shahid Kapoor and Alia Bhatt. It is directed by Vikas Bahl who gave biggest sleeper hit last year with ''Queen''. And on top of that it has good music with solid backing of Dharma and Fox Star.
Film was expected to open good and that is what happened. Film has opened to 30-35% occupancy all over. Film is very good in north, average in south and good to very good in West and central India. Film started to struggle from evening onwards as big jump was not there. Film performed below par on day one.
Film collected strictly average 13.25 cr nett on day one which means it needs steady next three days which looks difficult going by reviews. Film has tricky day tomorrow as its a Thursday release so tomorrow it will witness drop and then to hold till Monday will require exceptional reviews and word of mouth. Fox Star has really terrible time at box office in last one year and this one looks to go same way