Saturday, 19th September 11:55 AM IST
HERO Drops Heavily On 2nd Friday
'Hero' is releasing today which is a remake of super hit film from 80's and this one is backed by none other than super star Salman Khan featuring debutantes Sooraj Pancholi and Athiya Shetty. Film is directed by Nikhil Advani who has really bad track record at box office with epic duds like 'Salam E Ishq' and 'Chandani Chowk To China'.
Film has huge pre release buzz thanks to super star producer and high decibel marketing. Film is a solo release plus 'Welcome Back' has slowed down on weekdays so it has good chance to score if it gets good reviews. But sadly not so good reviews have started pouring in already which makes weekend even more important.
Film took a decent start in mass areas around 40% but urban centers average to below average with 30% occupancy. Overall this 35% start was good for a film starring newcomers but this needed to hold next day followed by big growth over weekend. Film collected 6.85 cr nett on day one. Film had mixed reviews and as we predicted film did not grow on day two.
It collected only 6.62 cr nett and that is not a good sign. Film grew on Sunday but only by slim margin and collected 7.63 cr nett. Film has total of 21.20 cr nett in three days and as we predicted film went down badly on Monday with more than 50% drop. Film added 3.03 cr nett on Monday and dropped further with 2.45 cr nett on Tuesday, 2.15 cr nett on Wednesday and 2.14 cr nett on Thursday. Film collected 30.87 cr nett in week one.
But if there was any chance of saving the grace, film lost that with big drop of 80% on 2nd Friday. Film collected only 80 lakhs nett on 2nd Friday and it will struggle to cross 5-5.50 cr nett in 2nd week.
Film has total of 31.67 cr nett in eight days and it will struggle to cross 37-38 cr nett lifetime which is poor show considering the promotion and weekend total. It will go down as disappointment and has no chance of reaching 51 cr nett of 'Heropanti', a similar film starring debutantes. Film has weekend total of 4.60 cr in overseas.
Below are the collections for the film -
Domestic Collection | |
1st Week
|
|
Friday | 06.85 cr |
Saturday | 06.62 cr |
| Sunday | 07.63 cr |
| Monday | 03.03 cr |
| Tuesday | 02.45 cr |
| Wednesday | 02.15 cr |
| Thursday | 02.14 cr |
1st Week Total Collection
| 30.87 cr |
| 2nd Week |
|
| Friday | 00.80 cr |
| Total Domestic Collection | 31.67 cr |
| Total Domestic Collection | 04.60 cr |
| Total Domestic Collection | 36.27 cr |