Saturday, 27th February 11:30 AM IST

NEERJA Kickstarts 2nd Week By Dominating New Releases

''''Neerja'''' released last weekend and it was making news for quite some time for its inspiring subject. Film dominated box office over weekend riding on great reviews and steamrolled other films released this week like ''''Loveshhuda'''', ''''Ishq Forever'''', ''''Direct Ishq''''.

''''Neerja'''' released across 700 screens in India. Film had multiplex urban appeal and it will find tough to score among masses/single screens. Film had good pre release buzz and awareness along with glowing reviews. Film opened to 20-25% occupancy with best figures in Bangalore, Pune and Chandigarh. Film improved big time from evening onwards on day one and collected 4.70 cr nett.

As we predicted, film grew drastically by 70% on Saturday and collected 7.60 cr nett. Film witnessed jump across the board and even outside metro it did pretty well. Film was equally strong on Sunday and jumped again by 25%. Film collected 9.71 cr nett on Sunday. Film held very well on Monday and collected 3.70 cr nett followed by 3.41 cr nett on Tuesday, 3.14 cr nett on Wednesday and 3.06 cr nett on Thursday.

Film collected 35.32 cr nett in week one. Tax free status in Gujarat and Maharashtra helping the film in big way and now film is tax free in Delhi and UP too. Film dominated all new releases and collected 3.15 cr nett on 2nd Friday. Film will cross 12 cr nett over weekend and 20 cr nett in 2nd week.

Film has eight day total of 38.47 cr nett and now film has chances to cross 55 cr nett lifetime with super trending in 2nd week. Film is already a hit and only thing left to be seen how far will it go eventually. Film did solid business in overseas too with 1.5 million $ over weekend. This one has broken dry spell at box office for Fox Star Studios and Sonam Kapoor as lead actress. Hit!

Below are the collections for the film -