Tuesday, 17th March 11:55 AM IST
DUM LAGA KE HAISHA Crossed 24 Cr Nett In 18 Days
Yash Raj films had some terrible time at box office with ''Kill Dil'' and ''Daawat E Ishq'' in last few months. What their biggies failed to achieve, a small film has done in a jiffy. ''Dum Laga Ke Haisha'' was not expected to make mark but it surprised one and all.
''Dum Laga Ke Haisha'' had limited release in 789 screens as makers YRF are confident that film will grow with word of mouth and that is what happened. Film released after Ayushmann Khurrana had given some big duds in ''Hawaizaada'' and ''Bewakoofiyan''. It was a now or never kind of moment for him and luckily film has worked at box office.
Film took a poor start all over due to no big promotions and no big star cast. Film got glowing reviews and word of mouth was on positive side. Film collected only 1.11 cr nett on opening day but with big jumps over weekends, film collected 6 cr nett. Film finished week one around 10.65 cr nett.
Film got no big competition in 2nd week and considering such a good word of moth, film was expected to score big at box office. Film did that despite cricket match and Holi festivities. Film collected higher total over 2nd weekend and collected 10.05 cr nett in 2nd week which was very good and just 5% drop from week one.
Film started 3rd week on good note and collected 62 lakhs nett despite competition from ''''NH 10''''. Film jumped again on 3rd Saturday and collected 1.04 cr nett though cricket match affected it to an extent. Film grew and collected 1.51 cr nett on 3rd Sunday. Film collected 3.10 cr nett in 3rd weekend and film held well again on 3rd Monday with 48 lakhs nett number.
Now film has collected 24.32 cr nett in 18 days and it seems that it will surpass 25.25 cr nett by end of 3rd week. If film continues good run for two more weeks can take it close to 28-30 cr nett lifetime. Sleeper hit!
Below are the collections for the film -
Domestic Collection | |
1st Week
|
|
Friday | 01.11 cr |
Saturday | 02.12 cr |
| Sunday | 02.85 cr |
| Monday | 01.11 cr |
| Tuesday | 01.11 cr |
| Wednesday | 01.08 cr |
| Thursday | 01.24 cr |
1st Week Total Collections
| 10.62 cr |
| 2nd Week |
|
| Friday | 01.91 cr |
| Saturday | 02.35 cr |
| Sunday | 02.47 cr |
| Monday | 00.79 cr |
| Tuesday | 00.80 cr |
| Wednesday | 00.82 cr |
| Thursday | 00.80 cr |
| 2nd Week Total Collections | 10.05 cr |
| 3rd Week |
|
| Friday | 00.62 cr |
| Saturday | 01.04 cr |
| Sunday | 01.51 cr |
| Monday | 00.48 cr |
| Total Domestic Collection | 24.32 cr |