Wednesday, 4th March 10:55 AM IST
DUM LAGA KE HAISHA Is Super Steady On Weekdays
After disastrous beginning of 2015 with flops finally Varun Dhawan starrer ''Badlapur'' seems to have worked at box office. This week saw release of low budget non fancy film ''Dum Laga Ke Haisha'' from YRF and it seems that film will taste some kind of success at box office.
''Dum Laga Ke Haisha'' is a limited release in 789 screens as makers YRF are confident that film will grow with word of mouth. Film released after Ayushmann Khurrana had given some big duds in ''Hawaizaada'' and ''Bewakoofiyan''. It was a now or never kind of moment for him and luckily film has worked at box office.
Film took a poor start all over due to no big promotions and no big star cast. Film got glowing reviews and word of mouth is on positive side. Film was looking to finish around 1 cr nett but late night surge meant that film collected 1.11 cr nett on its opening day which is still a below par number.
Ideally film need jump of 100% on day two and despite cricket match film had jump of 80-90% which was due to exceptional word of mouth. Film collected 2.12 cr nett on day two and if that was not enough, film has again registered jump of 50% from Saturday.
Film has collected 2.85 cr nett on Sunday which means appreciation is translating in numbers. Film achieved 6.25 cr nett weekend which was solid jumps over weekend. Monday was crucial for the film and film collected close to 1.11 cr nett which was similar to Friday. Film was almost rock steady on Tuesday and collected 1.11 cr nett.
Now film has collected 8.30 cr nett and is certain to cross 10 cr nett in week one and good runs for two more weeks can take it close to 16-18 cr nett lifetime. Sleeper success!
Below are the collections for the film -
Domestic Collection | |
1st Week
|
|
Friday | 01.11 cr |
Saturday | 02.12 cr |
| Sunday | 02.85 cr |
| Monday | 01.11 cr |
| Tuesday | 01.11 cr |
| Total Domestic Collection | 08.30 cr |
