Saturday, 19th March 08:50 AM IST
KAPOOR & SONS Had Below Par Day One At Box Office
''Kapoor & Sons'' released yesterday all over among lot of expectations as this can be 3rd successful film of this year after ''Neerja'' and ''Airlift''. Film has hot star cast as far as audience of urban multiplex are concerned.
Film released across 1500 screens and opened to below par occupancy which was shocking as better opening was expected due to one hit song and cast. Film was expected to grow from evening onwards as reports were good and reviews were in good side too. And it did improve big time but only in selected cinemas and cities.
Film collected 6.85 cr nett on day one. Film needed to score well yesterday as today big India - Pakistan match will dent collections in big way. Film''s poor start in smaller town means that it will heavily depend on metros.
Film has controlled cost and has recovered sizable amounts from ancillary rights. Even good 35 cr nett will be a break even point and anything above 40 cr nett means a plus film. But going by the cast, it needs to do 50 cr nett plus for perception of a hit.