Thursday, 12th November 11:35 PM IST
PREM RATAN DHAN PAYO Scores Humongous Day One
Diwali is great time for films to release as audience is in festive mood and is waiting for big Diwali releases. Today Salman Khan starrer Sooraj Barjatya film 'Prem Ratan Dhan Payo' lit up box office on auspicious occasion of Diwali. Film brings back blockbuster pair of actor - director after 17 years and also smiles on faces of trade and exhibitors.
PRDP released in 4300 screens in India and 780 screens in overseas market. With 2 hour 50 minutes run time, it did lose some amount of edge but that has been recovered by super stardom of lead actor and release date. Film opened to fab response all over today morning and occupancy was no less than 75% across the board as we tweeted in the morning.
Advance bookings for the film started few days back and film received huge response so it was expected to open big. Almost 35% tickets have been sold in places like Mumbai, Pune and Gurgaon followed by strong trends in Jaipur, Lucknow and Surat. Film had huge benefit in terms of genre of family drama so it will sustain to an extent even if overall verdict or reviews are not that good.
As per the early estimates, film was strong throughout the day and its almost certain to record highest day ever on day one. Film has collected 42 cr nett on day one including 1.65 cr nett in Tamil & Telugu versions and 40.35 cr nett in Hindi. Film failed to edge past 44.97 cr nett of HNY same day last year due to not that great show in south markets today.
Real test will be tomorrow and Tuesday when film has to show strong hold. After such opening now the target is highest week one ever of ''PK''. Film should easily clock 135 cr nett over weekend which will be a huge number. Overall another big blockbuster on the cards and this might go all the way to break all the records.
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