Saturday, 28th February 11:55 AM IST
DUM LAGA KE HAISHA Had Below Par Day One
After disastrous beginning of 2015 with flops finally Varun Dhawan starrer ''Badlapur'' seems to have worked at box office. This week saw release of low budget non fancy film ''Dum Laga Ke Haisha'' from YRF.
''Dum Laga Ke Haisha'' is a limited release in 789 screens as makers YRF are confident that film will grow with word of mouth. Film is releasing after Ayushmann Khurrana has given some big duds in ''Hawaizaada'' and ''Bewakoofiyan''. Its a now or never kind of moment for him.
Film took a poor start all over due to no big promotions and no big star cast. Film got glowing reviews and word of mouth is on positive side. Film was looking to finish around 1 cr nett but late night surge menat that film will collect 1.10 cr nett on its opening day which is still a below par number.
Ideally film would had jumped by 100% today but due to cricket match even 60-75% jump will be good enough. With 6 cr nett weekend film has chance of recovery and it can have good run at box office for weeks to come as there is no big release for few weeks.
