Ajay Devgn’s SHIVAAY And Eros-Pen's Rs. 70 Crore Deal
| ||||
 | ||||
Thursday, 28th Jan 2016, 04:09 PM IST Ajay Devgn’s directorial ‘Shivaay’, in which he also plays the lead, is being made on a grand scale. Ajay is leaving no stone unturned to make this Diwali release a great success. As per reports, he has also got production companies like Eros International and Pen India on board to back the film. A source said, “This is a core business decision with an eye on de-risking the film for all stakeholders. ‘Shivaay’ is a dream film for Ajay Devgn and he is leaving no stone unturned to make it a lavish big screen experience. As a result, strictly from India distribution cost perspective, ‘Shivaay’ has been tagged at Rs. 70 crore. This doesn't include overseas territories and other rights.” The source also mentioned, “Jayantilal Gada's company Pen had shown keen interest in Shivaay and while Lullas' Eros is already on board, it was felt that this would be a win-win situation for all if there are multiple stakeholders on play.” “Eros too felt that with a 50-50 deal between them and Pen, it would help keep the bottom-line in check,” added the source. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | ||||
