JAB HARRY MET SEJAL Creates Online Sensation With First Ever Immersive Chatbot
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Friday, 7th July 2017, 04:00 PM IST Shah Rukh Khan and Anushka Sharma Starrer ‘Jab Harry Met Sejal’ is setting new benchmark with regards to promotional strategies. They are coming up with an innovative and unusual marketing approach. There is one more addition to their unique strategies list. The marketers have introduced one of the most interactive chat bots on Facebook for fans to engage with the lead characters on the digital medium. This step makes them the first Indian film to have a chatbot with an amazing experience using multiple conversation pieces. Apart from generic conversations, the chat bot will also give users an opportunity to create their custom posters, participate in a travel based personality quiz, get access to videos and win merchandise. Fans can interact with this chat bot on the Red Chillies Entertainment's Facebook page. The concept of the chat bot has been started keeping in mind Shah Rukh’s character who is a tour guide in ‘Jab Harry Met Sejal’. This will help the fans understand and connect with his character. Known for its exceptional marketing skills, Red Chillies has set a new milestone set by Red Chillies Entertainment for being more interactive with the digital audience on a daily and one-on-one basis. Here's what SRK aka Harry has to say about the chat bot - https://www.youtube.com/embed/rmcjlGb16R0 The chat bot has already engaged more than half a million times in a day of its launch. Evidently, the digital audience is loving the idea of interacting with their favourite character Harry. It has given them a chance to get all new updates about ’Jab Harry Met Sejal’ and its latest developments. Produced by Red Chillies Entertainment, the film is slated to release on the 4th August, 2017 Now you can enjoy ad-free experience by downloadingIndia’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | |||