No City Tours For PIKU
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Saturday, 2nd May 2015, 2:44 PM IST As there have been a lot of flops taking place in Bollywood, cost-cutting measures are being considered and implemented to reduce the losses. Several production houses have decided to cut down the budget for marketing and promotion. And city tours are one of the promotional strategies which is being cut down. This is the reason why Sony Films has decided to do away with city tours of their film ‘Piku’ starring Amitabh Bachchan and Deepika Padukone. Commenting on this, Mumbai film exhibitor Anil Thadani said, "Rigorous city tours to promote films is a monotonous exercise. Producers need to think out of the box to promote their films." "A good trailer and the correct vibes given by the trailer are enough for audiences to decide if they want to watch a film or not," he added. Box-office analyst Atul Mohan added, "City tours are good PR for stars at the producers' expense Der aaye durust aaye. I don't recall a single film which benefited from this type of publicity. City tours only add to the marketing expenses and take up the stars' valuable time. When stars visit a city to promote a film, fans discuss the stars, not the film. Marketing cannot be that one glove which fits all hands. Every film has its own requirements." Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | |||