A Different Marketing Strategy For Salman Khan’s Production Venture HERO
| |||
Friday, 7th Aug 2015, 4:18 PM IST Salman Khan’s production venture ‘Hero’ starring Sooraj Pancholi and Athiya Shetty will be releasing on 11th September. And a different marketing strategy has been planned for the film. A source close to the film said, "Yes, we have to strategize differently. Whatever genre does a film belong to, you have to come up with new ideas. You can't have a routine kind of marketing." A trade source said, "Since Salman is there and ‘Hero’ is his production, he will obviously play a very important role in the whole plan. Meanwhile, Eros is making sure to present and distribute the film in a right way. They are going to pitch ‘Hero’ well across the globe." Sooraj and Athiya are getting an opportunity to be launched on such a large scale. "The makers are doing that for sure though. Sooraj and Athiya are the hottest newcomers of the year so far. After Tiger Shroff and Kriti Sanon last year, it is going to be Sooraj and Athiya this year. For ‘Hero’, the duo needs to be introduced well before the audience," the source added. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |