Film DEAR DAD’S Unique Promotion Strategy Grabs Eyeballs
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Friday, 6th May 2016, 4:31 PM IST In a day and age, where film promotions have become extremely crucial, marketing a film in the right manner is of utmost importance. And one such example is Arvind Swamy starrer ‘Dear Dad’. The marketing team came up with a campaign through which they could reach out to maximum number of people in minimum time span and for the same, the team decided to make the most of the ongoing IPL game. ‘Dear Dad’ is being promoted across stadiums in Mumbai, Pune, Delhi, Bangalore, Kolkata and Hyderabad during the match. The promoters were seen wearing #DearDad t-shirt which was clubbed with social media activities. Not just that, to maximize the visibility further, fans were asked to click a selfie with the #DearDad gang and get a chance to watch a match with your Dad. In the coming few days, to capitalize on the IPL viewing audiences across the country and garner maximum visibility, they are even planning to send 10 father-son duos to Wankhede stadium, Mumbai on 28th April, 6 father son duos each to Pune and Hyderabad on 29th April and 06th May 2016 respectively. The duos will wear #DearDad t-shirt. With a group sitting in the stadium with such banners and posters will ensure them visibility on television. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |