The Marketing Strategy Of Akshay Kumar Starrer PADMAN Broke A Lot Of Taboos
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Wednesday, 21st February 2018, 01:15 PM IST Akshay Kumar has been on a taboo-breaking spree ever since he has released 'Toilet: Ek Prem Katha'. Now, it's 'Padman' which is breaking the taboo of Film Marketing. Here are a few things that have set a new benchmark. There was no trailer launch for this film, but Akshay held a press conference 6 days after the trailer was launched so that it could be discussed at length and not a formality tick off from the list. Instead of visiting any college or a public event, the team specifically targeted renowned colleges like IITs and IIMs across the country as Akshay wanted to have a dialogue with the students about the film. Instead of visiting all reality shows without a connection to the topic, the team only made selected appearances on shows that wererelevant. Even on Bigg Boss, the entire machine of the REAL Padman was installed on the set where Akshay made a Pad LIVE at the grand finale along with Salman Khan. The Padman Team in association with the National Innovation Foundation of India organized India’s first ever Innovation Conclave on January 12th at Bhaidas Hall of the renowned Mithibai College, where Innovators from across the country were called to exhibit their products and how they have benefited the society at large. Team Padman in association with Franchise India organized an all India Entrepreneurship hunt where ideas that encouraged business with an aim of bringing about a change in the society around were called for and the best business ideas were awarded seed capital for their start-ups. Delhi University organized the biggest women’s marathon for Tax-Free Wings that was flagged off by Akshay. The #Padman Challenge took the social media by storm where celebrities started posting their pictures with a pad mentioning ‘Its Natural. Period’. Special screenings were also held for Ministers to the advocates and ministers of different states to ensure the message reaches the decision makers and the possibility of a change increases manifold. Now that’s what we call smart and targeted marketing that combines entertainment with a noble thought just like his films. Now you can enjoy ad-free experience by downloading India’sfirst Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |