Sunday, 21st June 11:50 AM IST

 

Lifetime Business & Economics Of HAMARI ADHURI KAHANI

 

Emraan Hashmi is going through worst phase of his career and even Vidya Balan is not doing great either lately. Vishesh Films and Fox Star have also delivered some handful of duds at box office. So with such a group a hit director Mohit Suri joins hand, there were expectations with ''Hamari Adhuri Kahani'' but sadly even he failed to turn the wheel of fortune.

Film collected poor 16.50 cr nett plus over weekend and then it went on to collect 27 cr nett in week one which was poor. Film added poor 1.50 cr nett over 2nd Friday and Saturday which means film is heading for 31-32 cr nett lifetime total. Film should have distributor share of 14.50 cr in India. Film was poor in overseas too with 10 cr plus collection lifetime and share of 4.75 cr.

Film has 19.25 cr worldwide share and it has earned 22.50 cr more from other rights including satellite rights, music rights and home video. Film has total income around of 41.75 cr and that against the total cost of 35 cr which means profit of 18% (6.75 cr). This might save skin of producers but perception wise and as per theaterical business, film is a big flop for director, actors and producers.

 

Below are the collections for the film -

Domestic Collection
1st Week
Friday	05.04 cr
Saturday	05.15 cr
Sunday	06.30 cr
Monday	03.03 cr
Tuesday	02.95 cr
Wednesday	02.57 cr
Thursday	02.08 cr
1st Week Total Collection	27.12 cr
2nd Week
Friday	00.87 cr
Saturday	00.95 cr
Total Domestic Collection	28.94 cr
Total Overseas Collection	09.70 cr
Total Worldwide Collection	38.64 cr

Below are the economics of the film -

Investment
Production Budget	25.00 cr
Promotion & Advertising	10.00 cr
Total Investment	35.00 cr
Returns
Domestic Theatrical Business	32 cr nett*
Share	14.50 cr
Overseas Theatrical Business	10.20 cr
Overseas Distributor Share	04.75 cr
Home Video	02.00 cr
Music Rights	07.00 cr
Satellite Rights	13.50 cr
Total Return	41.75 cr
Profit	06.75 cr (18 % profit)

* Expected business by end of the run