Saturday, 25th January 03:00 PM IST






During the launch of the first poster of his upcoming film, 'Happy New Year', SRK gave an opportunity to all his fans to get a poster of the film with a personalised message and digitial signatures of himself and the entire cast.


The online activity generated a lot of curiosity. Now interestingly, the same marketing move is being followed by Salman Khan for his just released film 'Jai Ho'.


Though Salman and SRK have shared a turbulent relationship in the past few years, the recent interactions suggests that the two stars have a lot in common.


Salman digital campaign is similar to SRK's with him sending out personlized message to his fans which read, ''This Republic Day, remember you don't need to wear a uniform to serve the country' and ended with his digital autograph.