Rakesh Roshan Opens Up About KAABIL’s Marketing Strategies
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Saturday, 5th November 2016, 13:54 PM IST ‘Kaabil’ stars Hrithik Roshan and Yami Gautam as leads and is about a blind man seeking vengeance. Rakesh Roshan will be producing the movie while Sanjay Gupta is at the helm. The movie is slated to release on 26th January 2017 along with Shahrukh Khan’s ‘Raees’. Rakesh Roshan claimed that he is least affected by competition. When asked about the marketing strategies, he said, “We will continue with whatever we have been doing earlier. Hum na zyada promotions karne waale hain, na kam (We won’t promote too much or too little). Promotional activities alone don’t make much of a difference. We had already decided and arranged everything in accordance with our release. We have enough theatres to exhibit our movie. We only need to work sincerely and in a justified manner.” “Earlier too there would be multiple releases. During our days, if one film was houseful, the crowd would rush to another theatre, where tickets were available,” he further added. Now you can enjoy ad-free experienceby downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |