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Tuesday, 22nd July 2014, 06:30 PM IST Salman Khan and Jacqueline Fernandez starrer ‘Kick’ is gearing up for its release on Friday and news coming in is that the prices of tickets for the film are set to go up by 15-20 percent. Operations head of Fun Cinemas said, “For ‘Kick’, we are increasing prices by 15-20 percent. This is anyway done for big-ticket films and with Eid around the corner, we are factoring in the festive fervour. Our ticket pricing for ‘Kick’ will be similar to what we charged for ‘Dhoom 3’.’’ A South Mumbai exhibitor said, “The hike is just around 15 per cent; the film will have a wide release. Also, ticket prices for the morning shows may not go up.’’ Komal Nahta, trade expert, said, “The entire week will see tickets costing up to 15 to 20 percent more. If the film does well,distributors could even hike up prices by another 10 percent on Eid and Baasi Eid.’’ Whereas, Manoj Desai of G-7, has stuck to regular pricing for ‘Kick’. He says, “I am going to screen ‘Kick’ in Gaiety and Galaxy, but the ticket price will continue to cost Rs 80 for upper stall and Rs 100 for balcony seats.’’ This doesn’t come as a surprise as mega budget films like Salman Khan’s ‘Ek Tha Tiger’, Shah Rukh Khan’s ‘Jab Tak Hai Jaan’ and ‘Chennai Express’, Ajay Devgn’s ‘Son Of Sardaar’, and Aamir Khan’s ‘Talaash’ and ‘Dhoom 3’ have also seen higher ticket prices.
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