Sunday, 5th July 10:55 AM IST








HAMARI ADHURI KAHANI Is Heading For 35 Cr Nett Lifetime Total

Emraan Hashmi is going through worst phase of his career with strings of flops behind him i.e. ''Ghanchakkar'', ''Mr X'', ''Raja Natwarlal'', ''Shanghai'' Vidya Balan too had bad times at box office in recent past and now its upto Mohit Suri, who gave hits like ''Aashiqui 2'' and ''Ek Villain'', to revive career of both the actors with ''Hamari Adhuri Kahani''.      

 
HAK released in 2000 screens today and film is targeted at masses. Film took a low start in Mumbai, Bangalore and Pune but was bit better in territories like Rajasthan, CP and CI. Film had poor opening of 25% across the board and it seems like despite the jump from evening onwards, it will struggle to post a decent day one total.

Film collected close to 16.50 cr nett over weekend which was poor total. Film has not got good reviews so any chance of steady numbers over weekdays looked bleak. Film collected even poorer numbers on weekdays and it finished week one with 27.12 cr nett. Film needed at least 40 cr nett in week one for some kind of respectability.

Film dropped heavily on 2nd Friday by 85% from 1st Friday and collected 87 lakhs nett only followed by 95 lakhs nett on Saturday and 1.32 cr nett on Sunday. Film added 56 lakhs nett, 51 lakhs nett, 49 lakhs nett and 49 lakhs nett on weekdays in 2nd week which means total of less than 4.50 cr nett in 2nd week with drop of 85% from week one. Film added 38 lakhs, 41 lakhs and 50 lakhs nett over 3rd weekend with total of 1.29 cr nett. Film added 82 lakhs nett on weekdays in 3rd week.

Film has total of 34.43 cr nett in 21 days and it will struggle to cross 35 cr nett lifetime total which had been the case with few other Emraan Hashmi starrers in last two years. This is one more big flop for Bhatts and Fox Star.

Below are the collections for the film -