Sunday, 19th April 10:00 PM IST

Continuing with its aggressiveBollywood foray, Zee Entertainment Enterprises Ltd (ZEEL’s) content engine,Essel Vision, has signed Himesh Reshammiya for the first time in a film titled Heeriye. The multi-talented musicianturned actor-producer Himesh will be playing the film’s lead. This film is alsothe first ever collaboration between Essel Vision and Himesh’s HR Musik. Thefilm, Heeriye is a social, romanticand sensitive drama set in Kanpur with a mesmerizing soundtrack.

The film marks debut of the film-criticVishal Mishra as a writer-director. "It’s a pleasure to have India's oneof the biggest media houses backing my first film. Heeriye is a very unique love story weaved in the current socialscenario. I am very excited and looking forward to it." says directorVishal Mishra. The film also features Tigmanshu Dhulia in a pivotal role.Heeriye promises to create music that is soulful and melodious.

Essel Vision will go the roadless traveled in selecting the heroine of the film by launching an innovativeworldwide campaign called #FindingHeeriye.  “We are excited about this newassociation with HR Musik for our new film, Heeriye.It’s a beautiful love story with a relevant social message. The film requires afresh face to play the title role opposite Himesh. We will soon introduce aformat where we will use the digital assets of Zee Entertainment to implementthis hunt and create an easily accessible platform to discover young talent.”said Akash Chawla, Business Head, Essel Vision. 

Produced by Essel Vision ProductionsLimited and HR Musik Heeriye is allset to go on floors this winter.