Friday, 12th July 01:15 PM IST
BHAAG MILKHA BHAAG Takes Average Opening
"Bhaag Milkha Bhaag" is another critically acclaimed film after last week''s release "Lootera" and we hope it does not go the same way. Film is based on the real incidences and had quite wide release.
Film opened well yesterday in preview shows as film got very positive reviews and it should collect 0.90-1.10 cr nett from paid previews. Today morning too film started well in metros and multiplexes with occupancy of 40% but still it was far from satisfactory due to high expectation related to high cost which is in excess of 52 cr. Film was better in north belt due to local flavor of content.
Film has got limited shows due to long duration of the film of 3 hours. Film has to show big jumps and healthy collection over the weekend. Anything less than 25 cr nett will be a struggle and great trending over next few weeks is essential for film''s success.
Film should collect figure of 4.5-5 cr nett on day one as per early estimate though good rush in evening and night shows will take film to higher total. Other new releases "Sixteen", "Shorts" and "Boyss To Boyss Hain" remained poor and even fail to register. Hollywood release "Pacific Rim" opened well and has good chances for decent weekend.