Monday, 1st September 12:30 PM ISTMARDAANI Had Good 2nd WeekendRani Mukherjee starrer ''Mardaani'' released last weekend along with few small films and Hollywood films. Film was backed by YRF and that is why it had good visible release and decent marketing push. Film scored good week one and is heading for decent weekend in week two.
Though sadly film opened to poor numbers on Friday. But then film improved form somewhat positive word of mouth and reviews. Film managed quite decent 23 cr nett plus week but it is not great or on the lines of sleeper hits like ''Queen'' and ''Kahaani''.
Film faced huge competition in form of 'Raja Natwarlal' on 2nd Friday and also huge reduction in screen size. Film managed around 1.41 cr nett on day 8. 1st Friday was low in itself and drop is 70% on 2nd Friday which is again poor.
But disappointing performance of 'Raja Natwarlal' has given film a chance at box office. Film jumped big on 2nd Saturday and collected 1.66 cr nett. Film added 2.17 cr nett on Sunday which was good jump. Film has collected 5.25 cr nett in 2nd weekend. Film has total of 28.87 cr nett in 10 days.
Film will have maximum 9 cr nett week two which will be decent. Film will maximum go upto 32 -33 cr nett lifetime which is above average but not a clean hit as few would have hoped especially ''fake buzz creators'' in pockets of south Mumbai, south Delhi and other elite areas.
Film has budget of close to 20 cr and it needs business of 45-50 cr nett as it will not fetch much from satellite rights and music rights.
Below are the collections for the film -
Domestic Collection | |
1st Week
|
|
Friday | 03.46 cr |
Saturday | 04.73 cr |
| Sunday | 06.15 cr |
| Monday | 02.43 cr |
| Tuesday | 02.55 cr |
| Wednesday | 02.30 cr |
| Thursday | 02.00 cr |
1st Week Total Collections
| 23.62 cr |
| 2nd Week |
|
| Friday | 01.41 cr |
| Saturday | 01.66 cr |
| Sunday | 02.17 cr |
Total Domestic Collection | 28.86 cr |
| Total Overseas Collection | 05.10 cr |
| Total Worldwide Collection | 33.96 cr |