Friday, 19th September 11:50 PM ISTDAAWAT E ISHQ Is Average And KHOOBSURAT Remains Dull On Day One
''Daawat E Ishq'' and ''Khoobsurat'' released today and like last week, both films have different set of audience. Last week releases are virtually out of competition and next week will see few small films so one out of two today''''s release has good chance to sustain if it manages some sort of appreciation.
''Daawat E Ishq'' opened to around 20-22% occupancy and it has better start in Lucknow, Kanpur, Surat, Indore and other small towns. But film has wider release of around 1900-2000 screens which will made sure that it leads over ''Khoobsurat'' on day one and that is what happened. Film collected close to 4.80 cr nett on day one which is strictly average number.
''Khoobsurat'' also opened to close to 15% occupancy and film is complete no no in small towns. Film has to depend on multiplexes for big growth from evening onwards otherwise it will have stiff target over weekend. Film collected close to 3-3.10 cr nett as film failed to grow from evening onwards.
Now both the films will depend on weekend growth and if both films fail then this will spell doom for the exhibitors as next 13 days or so will be full of non performing films.