Tuesday, 16th December 11:45 PM IST
PK Is Set For Huge Opening
Last month proved to be a disappointment for films at box office. No big Hollywood release or Bollywood release managed to impress audience. If that was not enough even December disappointed big time until now.
''PK'' is set to change all this. Contrary to doubts among few Bollywood circles, film has created unprecedented buzz all over. Film has taken a brisk start and going by the huge advances in multiplexes especially in high end ones, it seems that film will establish a big non holiday Friday number.
Film is set to create havoc in Delhi, NCR, Bangalore, Mumbai city , Mysore and Pune. Film is also carrying very good ''genuine'' reports from preview shows so a box office hurricane will arrive on 19th December. For example, PVR, Fun, Cinepolis and all multiplex chains combined have crossed 12 cr value of booking and going by the trend, film should have easily 80% occupancy by Friday morning for full weekend.
As per early trends, film will target close to 30 - 32 cr nett plus on day one as reviews will only be out by Friday noon and will reach most of the audience by Saturday (prints & electronic media) which means audience will rush to cinemas over the weekend no matter what is the word.
