'Daawat E Ishq' and 'Khoobsurat' released yesterday and like last week, both films have different set of audience. Last week releases are virtually out of competition and next week will see few small films so one out of these two releases had good chance to sustain if it manages some sort of appreciation.

But 'Daawat E Ishq' had below par day one. Film never took any kind of start and was horrible all over except Nizam and north. Film never rose to 60% occupancy even in evening shows and surprisingly single screens suffered badly.

'Daawat E Ishq' collected only 3.85 cr nett cr nett on day one and that is really below average. Film released in 1800 screens and this figure means very stiff target over weekend. Now film has to jump drastically around 40% in next two days in order to have any chance at box office. Though we had predicted somewhat similar fate for the film before release.