Sunday, 24th August 11:30 AM ISTMARDAANI Jumped On SaturdayRani Mukherjee starrer ''Mardaani'' released today along with few small films and Hollywood films. Film is backed by YRF and that is why it had good visible release and decent marketing push.
But sadly film opened to poor numbers. Film opened to 15-20% and it was poorer than 'Singham Returns' which is running in 2nd week. Film remained flat on day one and though film did improve on Saturday, that all important big jump remained elusive.
Film collected 3.46 cr nett on day one which was better than other women centric films of recent times i.e. 'Queen', and 'Dedh Ishqiya'. But film needed big jump over weekend in order to have any chance at box office. Film collected 4.73 cr nett on Saturday which was good .
Film has collected 8.19 cr nett in two days. Film will have weekend of 14 cr nett and it needs super solid weekdays for respectable lifetime total in range of 35-40 cr nett. Film has budget of close to 20 cr and it needs business of 50 cr nett as it will not fetch much from satellite rights and music rights.
Below are the collections for the film -
Domestic Collection | |
1st Week
|
|
Friday | 03.46 cr |
Saturday | 04.73 cr |
Total Domestic Collection | 08.19 cr |