Friday,12th September 11:00 AM ISTMARDAANI Is Rock Solid In 3rd WeekRani Mukherjee starrer ''Mardaani'' released two weeks back along with few small films and Hollywood films. Film was backed by YRF and that is why it had good visible release and decent marketing push. Film scored good week one and two followed by average 3rd week.
Though sadly film opened to poor numbers on Friday. But then film improved form somewhat positive word of mouth and reviews. Film managed quite decent 23 cr nett week but it is not great or on the lines of sleeper hits like ''Queen'' and ''Kahaani''.
Film faced huge competition in form of ''Raja Natwarlal'' on 2nd Friday and also huge reduction in screen size. Film managed around 1.41 cr nett on day 8. 1st Friday was low in itself and drop is 70% on 2nd Friday which is again poor.
But disappointing performance of ''Raja Natwarlal'' has given film a chance at box office. Film jumped big on 2nd Saturday and collected 1.66 cr nett. Film added 8.19 cr nett in 2nd week and which was great but helped by tax free status.
Film lost ample screens in 3rd week and that is why collections dropped considerably due to release of ''Mary Kom'', a film with similar sort of target audience. Film collected 3.25 cr nett in 3rd week which is very good figure.
Film has total of 34.42 cr nett in 21 days and film is heading for 35 cr nett lifetime finish. Film has budget of close to 20 cr and it needed business of 40 cr nett as it will not fetch much from satellite rights and music rights.
Below are the collections for the film -
Domestic Collection | |
1st Week
|
|
Friday | 03.46 cr |
Saturday | 04.73 cr |
| Sunday | 06.15 cr |
| Monday | 02.43 cr |
| Tuesday | 02.50 cr |
| Wednesday | 02.00 cr |
| Thursday | 01.70 cr |
1st Week Total Collections
| 22.97 cr |
| 2nd Week |
|
| Friday | 01.41 cr |
| Saturday | 01.66 cr |
| Sunday | 02.18 cr |
| Monday | 00.80 cr |
| Tuesday | 00.73 cr |
| Wednesday | 00.70 cr |
| Thursday | 00.71 cr |
| 2nd Week Total Collections | 08.19 cr |
| 3rd Week |
|
| Friday | 00.51 cr |
| Saturday | 00.70 cr |
| Sunday | 01.00 cr |
| Monday | 00.30 cr |
| Tuesday | 00.28 cr |
| Wednesday | 00.25 cr |
| Thursday | 00.22 cr |
Total Domestic Collection | 34.42 cr |
| Total Overseas Collection | 05.10 cr |
| Total Worldwide Collection | 39.52 cr |
