Friday, 3rd October 1:40 PM ISTHAIDER Holds Well On Day Two
Yesterday was unarguably the biggest clash at box office of 2014. Two films, of diverse genre and for different target audience, were clashing at box office. ''Haider'' is underdog as everyone is expecting Hrithik starrer ''Bang Bang'' to bulldoze its not so fancy rival.
''Haider'' released across 1250-1300 screens in India yesterday and film has taken few key single screens in metros. Film is very dark and has appeal only for niche audience. Plus its budget is around 30 cr so even decent business of 45-50 cr will not be bad result.
Film took a quite promising start at few places. Film held well in Bangalore, Mysore, Mumbai and Pune. Film is not bad in Rajasthan, East Punjab and West Bengal. Film was helped by excellent reviews and positive word of mouth pushed film especially in evening shows.
The film collected 6.14 cr nett (we predicted this in our report yesterday afternoon) on day one which is a good result against such a big opponent. Finally decision of releasing film by UTV on national holiday worked in favor as even on normal day without clash this would had been an ideal figure. Now good trending from here onwards can take it to good figures over weekend.
Today again the film is holding well in Bangalore, Mumbai and Pune. Film has shown a drop of only 20%, and anything in excess of 5 cr nett today will be a good result.