Sunday, 5th October 12:40 PM IST






HAIDER Posts Another Good Day

This was unarguably the biggest clash at box office of 2014. Two films, of diverse genre and for different target audience, were clashing at box office. ''Haider'' was underdog as everyone is expecting Hrithik starrer ''Bang Bang'' to bulldoze its not so fancy rival but on contrary its holding well. 

''Haider'' released across 1250-1300 screens in India yesterday and film has taken few key single screens in metros. Film is very dark and has appeal only for niche audience. Plus its budget is around 30 cr so even decent business of 45-50 cr will not be bad result.

Film took a quite promising start at few places. Film held well in Bangalore, Mysore,Mumbai and Pune. Film was not bad in Rajasthan, East Punjab and West Bengal.Film was helped by excellent reviews and positive word of mouth pushed film especially in evening shows.

The film collected 6.14 cr nett (we predicted this in our report yesterday afternoon) on day one which is a good result against such a big opponent. Film grew on day two almost in every circuit. For example, film grew by 27% in Rajasthan.

Film collected 6.94 cr nett on day two. Film was good on Saturday too and managed almost similar numbers as on Friday. Film held well despite Saturday being working day in most of the metros. Film collected steady 6.38 cr nett on Saturday.

Three day total of film is 19.46 cr nett. Film can reach close to 27 cr nett weekend which will be very good total considering competition. Film has taken a solid start on Sunday and it seems that it should cross 7 cr nett for sure on Sunday.

Below are the collections for the film -

Finally decision of releasing film by U TV on national holiday and extended weekend worked in favor as even on normal day without clash this would had been an ideal figure. Now good trending from here onwards can take it to good figures over weekend.