Sunday, 11th May 12:40 PM IST
All New Releases Failed To Show Any Remarkable Improvement At Box OfficeThis week at least 7 Bollywood and couple of regional films in addition to one Hollywood film will be hitting cinemas. Call this suicide by producers or lack of common sense, this scenario will affect exhibitors and makers adversely with dismal numbers on the card.
As expected, Viacom 18 release ''Manjunath'' was washout and film managed only 3 lakhs all India on Friday followed by almost similar number on Saturday. PVR Pictures release ''Khwaab'' was worst of all and managed even poorer 1.5 lakh all India on Friday and 1.25 lakh on Saturday. ''Yeh Hai Bakrapur'' got acclaim among critics but that did not translate into numbers on day one and Saturday was similar story.
''Mastram'' was expected to do better among trade but it never had chance to be honest. Film had dismal day one despite wide release and collected 35 lakhs on day one and only marginal improvement on Saturday. Film added 50 lakhs on Saturday taking 2 day total to 85-90 lakhs. Film will finish with 1.50 cr nett weekend and that is dismal.
All in all it was bloodshed at box office and too many small films meant all bearing losses.