Saturday, 1st March 12:20 PM IST
HIGHWAY Drops Big On 2nd Friday''Highway'' was limited release and was never expected to do big with 800 screens. Film was poor on day one and after that film only grew marginally over the weekend followed by unimpressive Monday and now further drop on following weekdays.
Film was expected to struggle in week two considering the release of ''Shaadi Ke Side Effects'' which is targeted to similar sort of multiplex audience. And that is what happened as film dropped by huge 80% from last Friday and 66% from Thursday.
Film collected 75 lakhs nett on 2nd Friday taking 8 day total to 23 cr nett plus. Film will jump over weekend and it seem sthat it should collect around 3.50 cr nett over the 2nd weekend. But still film will struggle to pass 30 cr nett mark.
Film is not a flop but its not a success either going by the director''s reputation and high decibel promotion.
Below are the collection for the film -
Domestic Collection | |
1st Week | |
Friday | 03.42 cr |
Saturday | 04.82 cr |
Sunday | 05.75 cr |
Monday | 02.24 cr |
| Tuesday | 02.00 cr |
| Wednesday | 01.90 cr |
| Thursday | 02.25 cr |
1st Week Total Collection
| 22.38 cr |
| 2nd Week |
|
| Friday | 00.75 cr |
Total Domestic Collection | 23.13 cr |
Total Overseas Collection | 05.98 cr |
Total Worldwide Collection | 29.11 cr |