Friday, 27th December 11:55 PM IST

DHOOM 3 Scores Good 2nd Friday

''Dhoom 3'' completed humongous week one at box office and recorded highest ever week one. Film has proved that content and craze of audience are more important than marketing. Film also proved that franchise factor coupled with big star on a festival weekend can do big damage at box office.

Film has collected 188 cr nett plus in week one and 2nd week looks again a big one! Film has almost zilch competition as no film released except an animation film ''Mahabharata''. Film has retained almost 85% screens and is set for highest 2nd week ever, which is the toughest record to beat.

Film did well on 2nd Saturday and managed to collect 10.10 cr nett including Tamil & Telugu. Film started well on 2nd Saturday and should collect 12.04 cr nett today. Film should jump big tomorrow and 2nd weekend should be around 35-37 cr nett minimum.

Film has collected 211 cr nett plus in 9 days and will become highest grosser by 3rd weekend if not by end of 2nd week. Film is heading for minimum 250 cr nett finish if not more than that.

*Inclusive 2.80, 2.11,1.94 cr, 90 lakhs, 81 lakhs, 91 lakhs, 54 lakhs, 30 lakhs & 37 lakhs from Tamil & Telugu over 9 days

** Collection for 7 days

*** Collection for 7 days

*7 days estimated figures