Monday, 3rd March 12:00 PM IST
HIGHWAY Had Average 2nd Weekend''Highway'' was limited release and was never expected to do big with 800 screens. Film was poor on day one and after that film only grew marginally over the weekend followed by unimpressive Monday and now further drop on following weekdays. Even 2nd weekend suffered due to huge competition from ''Shaadi Ke Side Effects''.
Film was expected to struggle in week two considering the release of ''Shaadi Ke Side Effects'' which is targeted to similar sort of multiplex audience. And that is what happened as film dropped by huge 80% from last Friday and 66% from Thursday.
Film collected 92 lakhs nett on 2nd Friday followed by 1.76 cr nett on 2nd Saturday and 1.72 cr nett on 2nd Sunday taking 10 day total to 26 cr nett plus. Film grew by 35%-40% which was good. Film collected 3.10 cr nett plus in 2nd weekend and will collect 5-5.25 cr nett in 2nd week.
Film will finish with 27-28 cr nett lifetime total. Film is not a flop but its not a success either going by the director''''s reputation and high decibel promotion.
Below are the collection for the film -
Domestic Collection | |
1st Week | |
Friday | 03.42 cr |
Saturday | 04.82 cr |
Sunday | 05.75 cr |
Monday | 02.24 cr |
| Tuesday | 02.00 cr |
| Wednesday | 01.90 cr |
| Thursday | 02.25 cr |
1st Week Total Collection
| 22.38 cr |
| 2nd Week |
|
| Friday | 00.92 cr |
| Saturday | 01.76 cr |
| 01.72 cr |
Total Domestic Collection | 26.78 cr |
Total Overseas Collection | 05.98 cr |
Total Worldwide Collection | 31.56 cr |