Nargis Fakhri Speaks Up About Pakistani Ad Controversy
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Tuesday, 22nd Dec 2015, 4:05 PM IST A mobile ad featuring Nargis Fakhri was printed on the front page of a Pakistani Urdu daily titled Jang. This sparked up a controversy over her sensuous pose with a mobile. People claimed it to be provocative. Nargis has finally spoken about it and has given her statement on the controversy. An investigative journalist, Ansar Abbasi, pointed out the ad on the front page by posting about it on Twitter. He tweeted, “My strong protest to top jang group management for this absurd front page ad in today's jang.” After he tweeted, many people started attacking the actress. Here are a few tweets against Nargis: @Mujahidarani: Nargis fakhri , MObilink , Jang and express MUST BE QUESTIONED over recent JAZZ X smart phone Advertisement @amnaateef: Nargis Fakhri to besharam thi hi, Mobilink aur Jang wale bhi besharam :( @roghay: The Nargis Fakhri episode is a clear example of the marketing vs editorial #Jang which will never end in #journalism, revenue Vs ethics @sanabucha: This is shameful. For those using a (photo shopped) woman as a tool to sell phones. And the seths 4 printing it. In her statement, Nargis has stated, "I've been with Mobilink as their brand ambassador for the last 3 years and there has never been an issue like this. I was unaware that they would consider using this visual for a mainstream newspaper ad - an Urdu daily as it was never meant to be. As a model or celebrity, I have always believed in using my persona to help further a brand's communication but never to have it used where I end up being objectified for my looks. Culturally too, my team and I are aware and respectful of what visuals work for what mediums, markets and audiences and hence given the brand's firm penetration in the Pakistan market, we left it up to their expertise to use the images appropriately." Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | |||