Rs. 50 Cr For The Satellite Rights Of BAJIRAO MASTANI?
| |||
Thursday, 10th Dec 2015, 3:00 PM IST Satellite rights of a film are quite important for its makers. And if sources are to be believed, then the makers of ‘Bajirao Mastani’ have hit the bull’s eye when it comes to the satellite rights of the film. It is said that the satellite rights of the Sanjay Leela Bhansali directorial has been sold for Rs. 50 cr. A source said, "The rights have been sold to a leading entertainment channel. It is a well-established channel and is known for its focus on core entertainment. The channel truly believes that ‘Bajirao Mastani’ is a kind of film that would not just see a whopping response on its first ever screening but also find audience on a continued basis. A film like ‘Bajirao Mastani’ has a huge reach and the channel wants to harness this to the fullest over a period of time." A trade analyst said, "It is a myth that the satellite market is down. It is just that those in charge of the deals have turned smarter. They would rather save money for pulling off a deal like ‘Bajirao Mastani’ instead of going reckless in procuring rights to films that may look big on paper but won't have large-audience-base friendly content. You may have the biggest of stars in the biggest looking film but if the genre is not quite family friendly, it becomes all the more difficult for big numbers to be put on satellite rights. This is exactly what the entertainment channels are shying away from; it is not about market being down.” The source added, "The superb success of ‘Bahubali’, both in theaters and later on its satellite release, has showed that when it comes to historical flicks with a war backdrop, there are audience out there who are willing to explore it. ‘Bajirao Mastani’ has all the classical elements of TV friendly viewing. It is one of those timeless affairs that don't get obsolete on repeat viewing." The movie which stars Deepika Padukone, Ranveer Singh and Priyanka Chopra hits the screens on 18th Dec. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | |||