SRK To Give Back The 50% Losses To The Distributors Of DILWALE
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Tuesday, 9th Feb 2016, 6:37 PM IST Shahrukh Khan and Kajol starrer ‘Dilwale’ failed to make money at the box-office as expected. This has made a hole in the pocket of the individual distributors of the film. SRK’s Red Chillies which took over the distribution of the film in India has decided to refund the individual distributors to a certain extent for the losses incurred. In 2001 and 2005, SRK had refunded the individual distributors of his films ‘Asoka’ (Eros) and ‘Paheli’ (UTV), after both films underperformed at the box office. Recently, SRK had stated, "I don't think the film has done as well as it should have. I am personally disappointed with that.” And now, he is returning 50% of the losses incurred by the distributors. However, the interesting part here is that as of last count Dilwale had done approx. Rs. 150 cr net business in India and Rs. 174 cr gross in the overseas markets, while the satellite rights were sold for Rs. 70 cr to Sony MSM. Music rights of the film were sold to Sony for Rs. 18 cr. With the sale of these rights Shahrukh earned close to Rs. 150+ crores as profit! SRK had set a domestic distribution target with a minimum guarantee (MG) of Rs. 130 cr; but since Dilwale collected around Rs. 150 cr at the India box office, the distributors share would have amounted to approx. Rs. 70 to 75 cr which meant a loss of around 55 to 60 cr cumulatively for the individual distributors pan India. Reportedly, SRK has refunded close to Rs. 25 cr to cover up 50% loss to distributors asking them to bear the rest. If that wasn't all, sources close to the actor and his production mention that Shahrukh has in fact, prima facie also consented to these distributors getting first right of refusal for his next release ‘Raees’. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |