Saturday, 6th July 12:05 PM IST
LOOTERA Registers Below Average Day One
"Lootera"was never expected to start big but after all the over the top publicity and high decibel activity on twitter, film managed very average number on day one.
Film opened poorly and never grew during the course of the day and that was because of arty feel and lack of entertainment value in the film. Film managed 4.50 cr nett on day one.
This proves again that all ''fake'' publicity over social network never result in number as this is 3rd Bala Ji film after "Ek Thi Daayan" and SAW which despite all PR failed to perform. Opeing day was in the same range as "Ladies Vs Ricky Bahl" which was amde in shoe string budget not as lavish as "Lootera".
From here on film needs huge jump in next two days to come out winner.
